Hi! I'm Jayda-Louise, the founder of By Morgan.

I'm a self-taught crochet artist who discovered this passion in early 2025. What started as a way to step away from my phone quickly became an obsession. I was drawn to the creativity, the learning curve and the satisfaction of making something with my hands. I began with jumpers, trousers, and hats to master different techniques. Then I found T-shirt yarn and fell in love. People encouraged me to sell my work, but crocheted garments take time and come with a higher price tag. So I pivoted to bags, pieces I genuinely enjoy making that feel more accessible.

By Morgan is the result. A hobby turned into a small business, and I'm grateful for everyone who's supported it along the way. I'm excited to keep creating and sharing this journey with you.